Creative Lab is a collaborative creative digital marketing agency that provides turn-key digital marketing services. Our background is in graphic design, website development, public relations, and digital marketing. We utilized our combined years of experience to help business from around the world create their version and develop their voice and inspire the market.

Deb brings 20 years of design and Internet marketing expertise to Palm Beach Creative Lab. She works with clients and agencies around the world to create highly effective marketing programs using websites, email, digital content, social networks, as well as traditional media outlets.

Additionally, she works collaboratively with Wired Island, and international P.R. firm, where she has overseen their web design projects for the past ten years, creating award-winning websites for more than 100 clients in various technology, tourism, hospitality, real estate, retail, and government sectors. Deb has also worked with several nonprofit international organizations including; CARE, International Committee of the Red Cross, Pew Center for Climate Control, and St. Jude Children’s Research Hospital. She has also worked with a non-profit multimedia events company known as the Interactive Media Festival; a three-day interactive art gallery, and competition that was held in Los Angeles during the summers of 1994 and 1995.

Deborah holds a BA in Art, with an emphasis in Multimedia Studies, from San Francisco State University.

Rick Zullo has over 8 years of experience in marketing and public relations, with a concentration on content marketing and optimizing sales funnels. In addition to Palm Beach Creative Lab, he also serves as the in-house Marketing & PR Manager for Palm Beach Opera. He has worked extensively in both the U.S. and Europe with clients in the arts, travel, healthcare, and publishing industries.

Additionally, he is a Faculty Advisor and Guest Lecturer at Keiser University, in West Palm Beach, FL; a Community Education Instructor at the Mandel Public Library of West Palm Beach; and the Marketing and Social Media Director for the Downtown Neighborhood Association of West Palm Beach.

He has a integrated and agile approach to marketing, believing that the entire mechanism must be working in sync, and must respond quickly to data feedback. At the same time, he also believes that eye contact and a firm handshake are still the best way to build a network.

Chris always educating us on the changing dynamics of Google search. Needless to say, Chris spends a good portion of his day in front of a computer screen making sure the websites and e-marketing projects he’s working on get the attention they deserve. Over the past 12 years, Chris has developed a specialization in on-line marketing and communications. He is able to dig deep into the code, analytics and search algorithms needed to improve the performance and visibility of websites and other on-line marketing initiatives. Whether the goals are increasing sales, improving retention rates or getting leads, Chris knows how the web works and how to leverage the medium to get results.

Chris enjoys keeping up with the ever-changing landscape of the online world and uses this knowledge to help businesses succeed and grow. Chris works as part of the Wired Island team but also runs his own web-marketing company called Epicwave Communications from Vancouver, British Columbia.

Chris studied Avionics Technology and Electronics Engineering at SAIT Polytechnic which led him into career in RF Communications specializing in two-way radio and cellular communications. When not staring at a computer screen, Chris likes to spend time with his family outdoors camping, fishing and racing motocross.

Toni Sottak is a high-technology public relations professional with more than 25 years of experience in the technology and travel sectors. Together with Mike Sottak, She runs Wired Island, and serves as the managing director, responsible for all client services.

Prior to Wired Island, Toni sharpened her skills in Silicon Valley, where she worked on both the corporate and agency sides of the communications business, developing and implementing product, corporate and investor communications programs. At Cunningham Communications and TFB/BBDO, her clients included: Cadence Design Systems, Apple Computer, Autodesk and Hewlett-Packard, among others. Her corporate experience included senior-level marketing/communications roles at Pure Software, Pure/Atria and Rational Software, which are now part of IBM. As the Director of Corporate Communications for a $1 billion provider of software development and testing solutions, she was responsible for worldwide public relations and was part of the team that conducted the IPO for Pure Software.

From Silicon Valley, she moved to the Caribbean where she and her husband started Wired Island. The couple has worked with over 100 organizations in both the technology and travel sectors and was spotlighted in a book called Life 2.0 by Rich Karlgaard for finding the “where” of their happiness.

Mike’ background includes more than 25 years of experience in high-tech marketing, business development, public relations and journalism. He also started a couple of business of his own along the way so has sat in the entrepreneur’s hot seat. Mike has counseled a broad range of industry leaders and start-up companies over the years in both the US and Europe. He has a vast network within various tech industries and his ‘content-first’ mentality is applied to a wide spectrum of communication disciplines that Wired Island offers.

Mike spent ten years on the ‘inside’ at Cadence Design Systems, overseeing the $1 billion firm’s global PR program and helping establish it as one of the world’s premier high-tech companies. Mike also worked at PC Week Magazine and as a journalist at daily newspapers in Boston and Houston, winning several Associated Press awards. He is a graduate of Boston University and did his college internship at the Boston Celtics alongside some guys named Bird, McHale, Parrish and Ainge.